June 5, 2023

Influencers Every SaaS Business Owner Should Follow in 2023

In the fast-evolving world of Software as a Service (SaaS), keeping up with the latest trends and best practices is paramount. One of the best ways to stay updated and ahead of the curve is by following the Influencer for SaaS Business Owners’ industries. These SaaS influencers are thought leaders, industry experts, and successful entrepreneurs who regularly share valuable insights, trends, and practical tips. Following them can help SaaS business owners gain a competitive advantage and fuel their business growth.

Why Follow SaaS Influencers?

Just as technology constantly evolves, so do business strategies and practices. These influencers have a finger on the pulse of the SaaS industry, and following them provides the benefit of their expertise and perspective. They regularly share their thoughts on emerging trends, tips for enhancing SaaS operations, innovative marketing strategies, and more.

Let’s look at some of the top SaaS influencers that every SaaS business owner should follow in 2023:

Aaron Levie:

As the CEO, Co-founder, and Chairman of Box, Aaron Levie’s Influencer for SaaS Business Owners is a driving force in the SaaS space. His innovative ideas and business strategies at Box have served as an inspiration for many. Follow him for practical start-up advice and insights into technology, enterprise, collaboration, and work culture.

Alex Turnbull:

Founder and CEO of Groove, Alex Turnbull is well-recognized in the B2B SaaS space. His innovative writing style and strategic approach have played a significant role in Groove’s success. His insights on SaaS strategies are a must-follow for SaaS business owners.

Hiten Shah:

Hiten Shah is a renowned entrepreneur in the SaaS and digital marketing space. His successful ventures include CrazyEgg and Kissmetrics. His weekly SaaS newsletter offers valuable strategies and techniques. Also, don’t miss his podcast, where he shares tips for running a successful SaaS company.

Jason Lemkin:

As the founder of SaaStr.com, the largest community for SaaS founders, Jason Lemkin is undoubtedly one of the most influential voices in the SaaS industry. He provides valuable insights on SaaS products, marketing, sales, and more on his Twitter account.

Dharmesh Shah:

Co-founder and CTO of HubSpot, Dharmesh Shah is a thought leader in the SaaS industry. He is a regular speaker on topics like inbound marketing, startups, SaaS companies, and more. His advice can be invaluable for SaaS startups seeking to establish and grow their presence.

Neil Patel:

A leading Influencer for SaaS Business Owners in online and digital marketing, Neil Patel has co-founded successful software companies like Hello Bar, Crazy Egg, Kissmetrics, and Quicksprout. His advice on SEO, blogging, and marketing is a must-follow for SaaS entrepreneurs looking to boost their marketing strategies.

Lincoln Murphy:

Lincoln Murphy is a world-renowned customer success expert. His work has significantly contributed to the growth of over 300 SaaS businesses. His eBooks on customer success are highly recommended for SaaS companies looking to improve their customer relations and retention.

Byron Deeter:

As a partner at Bessemer Venture Partners and a leading investor in SaaS and Cloud, Byron Deeter’s insights on the SaaS industry are invaluable. He hosts Bessemer’s podcast, Cloud Giants, a great resource for anyone in the SaaS space.

Marc Benioff:

The CEO of Salesforce, Marc Benioff, is a titan in the SaaS industry. His regular posts on SaaS vision, leadership, and product development offer invaluable insights for any SaaS business owner.

Peter Reinhardt:

As the co-founder and CEO of Segment, Peter Reinhardt offers invaluable insights into the SaaS world, focusing on customer data platforms.

Tomasz Tunguz:

Tomasz Tunguz is a Venture Capitalist at Redpoint who shares his insights on his blog about key SaaS metrics, funding trends, and more. His data-driven approach and analytical thinking provide a unique and valuable perspective.

David Skok:

As a serial entrepreneur turned VC at Matrix Partners, David Skok’s insights on building high growth, scalable SaaS businesses are incredibly valuable. His blog, For Entrepreneurs, is a gold mine of information for SaaS founders.

Des Traynor:

Des Traynor, co-founder of Intercom, is widely respected for his insights on product strategy and customer engagement. His innovative thinking and in-depth articles are a must-follow for SaaS startups.

Steli Efti:

Steli Efti, CEO of Close.io, is a sales guru in the SaaS industry. He provides practical, actionable advice for startup sales and business development.

Laura Roeder:

Founder of Edgar, Laura Roeder shares her insights and experiences in SaaS marketing. Her ideas on social media marketing and content curation are noteworthy.

Christoph Janz:

Co-founder of Point Nine Capital, Christoph Janz is a prominent figure in the SaaS industry, providing invaluable insights on SaaS metrics, business models, and startup strategies.


This Twitter account is a hub of SaaS resources, sharing articles, tips, and strategies from various experts across the globe. It’s an excellent place to follow for diverse viewpoints.

April Dunford:

As an expert in positioning and a successful author, April Dunford shares her invaluable insights to help SaaS businesses position their products effectively.

Brian Halligan:

Co-founder and CEO of HubSpot, Brian Halligan shares his experience and lessons on inbound marketing and sales, helping SaaS businesses enhance their marketing strategies.

Jacco vanderKooij:

Founder of Winning by Design, Jacco vanderKooij offers insights on SaaS sales, focusing on sales design and customer success.

Jason Fried:

As the CEO of Basecamp, Jason Fried offers a distinctive view on business, software, and entrepreneurship. His posts on remote work, company culture, and product management are highly influential.

Tien Tzuo:

Founder of Zuora and one of the pioneers of the subscription business model, Tien Tzuo provides exceptional insights into recurring revenue models, which are integral to SaaS businesses.

Claire Lew:

As the CEO of Know Your Team, Claire Lew provides valuable insights on leadership and team management, vital for growing SaaS businesses.

Mikael Thuneberg:

CEO and founder of Supermetrics, Mikael Thuneberg shares his experience on SaaS product development and data analytics.

Patrick Campbell:

Founder of ProfitWell, Patrick Campbell is a pricing strategy guru. He offers detailed insights on pricing, churn, and growth for SaaS companies.


The SaaS industry is constantly changing, and one of the best ways to stay informed and relevant is by learning from those who’ve been successful in the space. These SaaS influencers offer a wealth of knowledge and insights that can help propel your business to new heights. Make sure to follow them and gain from their experience and expertise.

Remember, success in the SaaS industry isn’t just about having the best software—it’s about knowing the market, understanding your customers, and implementing effective strategies.